PUMA X SHANTELL MARTIN — THE EYE MUST TRAVEL

Screen Shot 2019-09-19 at 6.52.16 PM.png

Screen Shot 2019-09-19 at 6.51.35 PM.png

Screen Shot 2019-09-19 at 6.51.28 PM.png

Screen Shot 2019-09-19 at 6.51.18 PM.png

Screen Shot 2019-09-19 at 6.51.13 PM.png

PUMA_X_SHANTELL_MARTIN UPDATE RENDERING 1.20.jpg

Client/Venue: PUMA X Shantell Martin, 393 Broadway

Year: 2018

Partners: PUMA, 393NYC

A special pop-up collaboration between PUMA and Shantell Martin, the event was to highlight the collaboration between the brand and artist. An emphasis on the colorful and illustrative works created by Martin was the overall concept, as well as showcasing the merchandise.

The pop-up was located at 393NYC, an event space in Soho. Based on preliminary designs provided by both the space and the PUMA brand, I designed the floorplan, layout and placement of retail merchandise, as well as the overall rendering to present to the client. The pop-up took place over a weekend, and included a launch party and opening event.